Q.
List down the essential materials for daily work of an agent/negotiator in selling and renting of properties.
A.
Promotional tools in sales are:
- Name card
- Personal identifier/door gift
- Leaflet containing brief information about who and what you are
- Leave behinds - key summary points of your property
- Fishtail and banner - of your network or company
- Write up articles about the area, or property trends
- Blogs and website (Video or Visual)
- WhatsApp or Chatgroups
- Listing in LPPEH or other Memberships
Always remember the two Golden Rules of Real Estate Business:
1. Value versus Volume (V/V)
In descending order:
- Land
- Commercial property
- Commercial property rental
- Residential Bungalow
- Residential Landed
- Residential Condo
- Residential rental
2. Sales vs Rental (S/R)
Summary
1. Bigger value is better (commission is based on value)
2. Selling is better than renting (bigger value and one off)
Ref:
Own account.