Q.
(a) Describe the stages of the product life cycle. (15 marks)
(b) Discuss the different marketing strategies to be adopted during the product life cycle. (10 marks)
(25 marks, 2015 Q5)
(27.09.2015)
A.
(a) Stages of product life cycle is standard question asked in:
2011 Q4 - explain four (4) stages of the PLC.
2013 Q5 - explain stages of 'Product Life Cycle'.
(b) Marketing strategies for the different stages. See 2013 Q5b for 2 stages, 2011 Q4 for all the stages.
Ref:
Earlier posts.