5 Steps in Marketing Process Q1

Q.
a) Elaborate the differences between 'marketing' and 'marketing management'. (10 marks)

b) Elaborate the five (5) steps of the marketing process. (15 marks)

(25 marks, 2018 Q1)

A.

a) Similar question was asked in

2016 Q1b

 

b) 5 steps of marketing process

• 4 or 5 steps of marketing process?
• The marketing process
• 5 steps in marketing process

Ref:

Earlier posts.