Q.
a) Define customer driven marketing strategy. (5 marks)
b) Discuss the differences between market segmentation, targeting, differentiation and positioning. (20 marks)
(25 marks, 2018 Q5)
A.
a) Similar question was asked in
According to Kotler and Armstrong, "Customer Driven Marketing Strategy" is about "Creating value for target customers".
b) Exact repeat of
Ref:
Earlier posts.