Q.
A product life cycle (PLC) has five (5) distinct stages/phases.
a) Briefly explain four (4) stages of the PLC. (5 marks)
b) Explain the various market strategies to be adopted at each of the four (4) stages. (20 marks)
(25 marks, 2018 Q3)
A.
Exact repeat of 2011 Q4.
Ref:
Earlier post.