Q.
a) Define the positioning of a product in creating a differentiated value for the targeted segment of the market. (5 marks)
b) By focusing on a certain segments of the residential market, explain how the companies could differentiate and position their products for maximum competitive advantage in the market place. (20 marks)
(25 marks, 2018 Q4)
A.
Exact repeat of 2012 Q6.
Ref:
Earlier post.