Q.
a) Compare the two (2) basic promotion mix strategies in which firms can choose. (10 marks)
b) Explain the factors that may affect he design of the promotion mix. (15 marks)
(25 marks, 2018 Q6)
A.
a) 2 basic promotion mix strategies.
Similar question about promotion mix was asked in
b) Exact repeat of 2014 Q6b.
Ref:
Earlier posts.