Marketing Research for a new Housing Scheme

Q.
Discuss the steps in the marketing research process which could be applied for the development of a proposed housing scheme.

A.
Applying marketing research in development of a proposed housing scheme can be simplified in the flow chart below. Earlier write up on marketing research process and marketing mix are relevant to this topic too.

The nearest similar write up is on marketing research process in this context was asked in 2011 Q6.

Marketing research is essential to deliver accurate information for an effective marketing strategy. Discuss the various processes involved in conducting a market research for a proposed vacant development site.