Category: 1.5 Marketing

Q. (Also posted in justLetak!) List out the barriers in implementing Customer Relationship Management (CRM). A. Firstly, CRM stands for Customer Relationship Management, not Customer Relationship Marketing. However, some people Read More …

Q.Marketing mix – How many “P”s? A.Traditionally, there are 4 Ps. However, marketing gurus have come out with extended Ps. These Ps can be sprint off from the existing Ps, Read More …

Go back to Part 0. Introduction to Property Market Analysis – Demography Sarawak and Sabah are two state of Malaysia where land is in abundance. People in these two states Read More …

Q.A newly qualified estate agent is interested to start up a realty service. Can you help him with a marketing plan? A.Below is a verbatim from National Association of Realtors. Read More …

Go back to Part 6, Part 5, Part 4, Part 3, Part 2 or Part 1, Part 0. Marketing Plan – Implementation and Control The control and monitoring of progress by the firm is a gradual process. Read More …

Go back to Part 5, Part 4, Part 3, Part 2 or Part 1, Part 0. Marketing Plan – Strategies and Action Plans Core purpose of a Realtor is to either match a buyer to Read More …

Go back to Part 4, Part 3, Part 2 or Part 1, Part 0. Analysis of Property Market – Competitor Analysis This section is about sales performance and competitors of the Estate Agency Practice. Bovea Read More …

Go back to Part 3, Part 2 or Part 1, Part 0. Analysis of Property Market – Historical Transactions This section is about sales performance in transaction number and value over 2013 and 2014 Read More …

Go back to Part 2 or Part 1, Part 0. Analysis of Property Market – Demand This section is about local market demand for properties. Earlier post on Demand in Property Market Read More …

Go back to Part 1, Part 0. Analysis of Property Market – Supply In Malaysia, the only dependable source of information on property supply is NAPIC which publishes information on Read More …

Q. Can you provide a detailed marketing plan for a Realtor? A. Following is a sample of Marketing Plan for a Realtor. Marketing Plan for MY-RealProperty 2017-2020 Part 0 – Executive Read More …

Q. As an estate agent, you have been appointed to market a development project consisting 300 units of medium cost apartment. Discuss the factors that you take into consideration in Read More …

Q. Different authors advocate 4 or 5 steps in a Marketing Process. Why is it so? A. The Marketing Process   Situation Analysis | V Marketing Strategy | V Marketing Read More …

Q. Describe in a standard framework what is a Marketing Plan. A. A marketing plan is a comprehensive blueprint which outlines an organization’s overall marketing efforts. A marketing process can Read More …

Q. Describe the steps and processes in marketing planning – The Marketing Process. A. There are various schools of thought with regards to what ‘marketing processes’ are. Some show the Read More …

Q. A developer is proposing a new housing scheme located in close proximity to several other on-going housing developments. As a registered estate agent, you have been approached by the Read More …

Q.List down the essential materials for daily work of an agent/negotiator in selling and renting of properties. A.Promotional tools in sales are: Name card Personal identifier/door gift Leaflet containing brief Read More …

Q.b) Explain the factors that may affect the design of the promotion mix. (10 marks) (10 marks, 2014 Q6b) A.b) There is no perfect promotion mix. Everyone has to devise Read More …

Q.b) Explain the methods that firms can use to set the total budget for promotion. (15 marks) (15 marks, 2014 Q5b) A.Are you over budget on marketing promotions activities (e.g. Read More …