Category: 1.5 Marketing

Q. What is a good market segment? What are the characteristics of a distinctive marketing segment? A. Market Segmentation is defined as: “Market segmentation is a marketing strategy that involves Read More …

Q. b) Explain the strategies used to introduce new property products into the market. (10 marks) (10 marks, 2014 Q3b) A. In the light of today’s technology, the strategies employed Read More …

Q.b) Elaborate five (5) steps in selling process. (15 marks, 2013 Q7b) A.5-STEP SELLING MODELTHURSDAY 21ST MARCH 2013 What we know about the ability of sales people to absorb and Read More …

Q.b) Explain the differences between value-based pricing and cost-based pricing. (15 marks) (15 marks, 2013 Q6b) A.b) Businesses have methods by which to price their products and services. Two common Read More …

Q. (Also posted in justLetak!)Discuss the strategies for creating value for customers and capturing value from customers in return. A.Steps in marketing process:           Step 1 Read More …

Q.Explain the five (5) steps in the marketing process. A. 5 Steps in the Marketing Process. The marketing process model based on the publications of Philip Kotler. It consists of Read More …

Q.Explain the role of marketing in company’s strategic planning to create and deliver customer value. A.The key words here are “Role of Marketing in Strategic Planning”. The approach would be Read More …

Q. Discuss the steps in the marketing research process which could be applied for the development of a proposed housing scheme. A. Applying marketing research in development of a proposed Read More …

Q.What is “market research” and how “market research” differs from “marketing research”? Briefly describe marketing research in property marketing. Why is marketing research necessary? Why is it not? A.Market research Read More …

Q.Elaborate the five (5) alternative or orientational concepts in which organizations base on for designing market strategies. A. 1.         The Production Concept 2.         The Product Concept 3.         The Selling Concept 4.         The Marketing Concept Read More …