Category: 2011 D05 Mkt

Q. Various types of marketing researches may be needed to support decision on the aspect of the marketing mix. With the use of examples relating to residential property development, explain Read More …

Q.Marketing research is essential to deliver accurate information for an effective marketing strategy. Discuss the various processes involved in conducting a market research for a proposed vacant development site. (25 Read More …

Q. a) Identify the four (4) groups of variables known as the “four Ps” of the marketing mix. (5 marks) b) With the use of example in relation to the Read More …

Q. A product life cycle (PLC) has five (5) distinct stages/phases. a) Briefly explain four (4) stages of the PLC. (5 marks) b) Explain the various market strategies to be Read More …

Q.The real estate market needs some bases and variables for the segmentation. With the use of examples of a residential property development, explain the variables to be used for segmenting Read More …

Q. a) Explain briefly the common marketing functions in real estate. (5 marks) b) Discuss how real estate characteristics may influence the roles and functions of real estate marketing. (20 Read More …

Q. a) Define ‘marketing management’. (5marks) b) explain the five (5) alternative concepts which organizations adopt to carry out their marketing strategies. (20 marks) (25 marks, 2011 Q1) A. a) The Read More …