Category: 2013 D05 Mkt

Q. a) Explain five (5) major steps in sales force management. (10 marks) b) Elaborate five (5) steps in selling process. (15 marks) (25 marks, 2013 Q7) A. a) Brief Read More …

Q. a) Elaborate two (2) factors affecting a firm’s pricing decision. (10 marks) b) Explain the differences between value-based pricing and cost-based pricing. (15 marks) (25 marks, 2013 Q6) A. Read More …

Q. a) Explain stages of ‘Product Life Cycle’. (10 marks) b) With a relevant example in real estate, elaborate the marketing strategies to be adopted in any two (2) of Read More …

Q. a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the best values they have created. Read More …

Q.a) Explain ‘Consumer Market’. (5 marks) b) Elaborate four (4) major factors that influence the behaviour of a consumer. (20 marks) (25 marks, 2013 Q3) A.a) ‘Consumer Market’Markets dominated by Read More …

Q. a) Define ‘Real Estate Marketing Research’. (5 marks) b) Using an appropriate example in real estate, elaborate the objectives for the following types of research: Exploratory Research. (7 marks) Read More …

Q. a) Define ‘Marketing’. (5 marks) b) Explain five (5) core customers and market place concepts. (20 marks) (25 marks, 2013 Q1) A. a) Earlier post on Past Year 2012 Read More …