Category: 2015 D05 Mkt

Q. (Also posted in justLetak!) (a) Elaborate on the five (5) concepts for: (i) Core customers (ii) Marketplace concepts. (20 marks) (b) Explain the importance of understanding these concepts. (5 Read More …

Q. (Also posted in justLetak!) (a) Describe the elements of customer-driven marketing strategy and mix. (15 marks) (b) Elaborate the forces that can influence the above strategy. (5 marks) (20 Read More …

Q. Elaborate on all the micro environment elements (internal and external) that may affect the ability of a property development company to serve its clients. (25 marks, 2015 Q3) (25.09.2015) Read More …

Q. Briefly explain: (a) The major factors that influence the consumer buying behaviour. (15 marks) (b) The factors that may influence the decision to purchase by a house buyer. (10 Read More …

Q. (a) Describe the stages of the product life cycle. (15 marks) (b) Discuss the different marketing strategies to be adopted during the product life cycle. (10 marks) (25 marks, Read More …

Q. (a) Elaborate on a company’s total promotion mix for communicating customer value. (15 marks) (b) Elaborate the promotion mix that is used in the promotion of a property product. Read More …

Q. (a) Briefly explain two (2) marketing functions in a property business. (10 marks) (b) Describe four (4) general steps in conducting a property market research. (15 marks) (25 marks, Read More …