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Estate Agent's Examination Part 1&2

BOVAEP Diploma in Estate Agency (VAL)

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Estate Agent's Examination Part 1&2 > Archive for 2016 D05 Mkt

Category: 2016 D05 Mkt

Marketing, Process & Management Q1

10/08/2016 Thomas Sim PEA2066

Q. (a) Elaborate the steps in marketing process. (10 marks) (b) Elaborate the differences between ‘marketing’ and ‘marketing management’. (15 marks) (25 marks, 2016 Q1) A. a) Marketing process This Read More …

2016 D05 Mkt1.5

Segmentation, Targeting, Differentiation and Positioning Q2

10/08/2016 Thomas Sim PEA2066

Q.(a) Elaborate the differences between market segmentation, targeting, differentiation and positioning. (20 marks) (b) Discuss the importance of these concepts in marketing strategy. (5 marks) (25 marks, 2016 Q2) A.(a) Read More …

2016 D05 Mkt1.5

Effect of Macro Environment on Marketing Plan and Decisions Q3

10/08/2016 Thomas Sim PEA2066

Q. (a) Describe the macro environmental forces that may affect the marketing plan of property development company. (15 marks) (b) Discuss two (2) factors that may affect the marketing decision. Read More …

2016 D05 Mkt1.5

Market segmentation and Position differentiation Q4

10/08/2016 Thomas Sim PEA2066

Q. (a) Explain the major bases in segmenting a consumer market. (15 marks) (b) Elaborate how positioning of a property product can create a differentiated value for the targeted segment Read More …

2016 D05 Mkt1.5

Product Pricing Strategies Q5

10/08/2016 Thomas Sim PEA2066

Q. (a) Elaborate the new product pricing strategies during the introductory stage. (15 marks) (b) Elaborate two (2) product mix pricing situations when the product is part of a product Read More …

2016 D05 Mkt1.5

Sales Force and CRM Q6

10/08/2016 Thomas Sim PEA2066

Q. (Also posted in justLetak!) (a) Identify the six (6) major steps in sales force management. (15 marks) (b) Discuss the roles of the company’s sales person in creating value Read More …

2016 D05 Mkt1.5

CRM & its barriers Q7

08/08/2016 Thomas Sim PEA2066

Q. (Also posted in justLetak!) (a) Define the Customer Relationship Marketing (CRM) concept. (5 marks) (b) Elaborate the barriers for implementing customer relationship marketing (CRM). (20 marks) (25 marks, 2016 Read More …

2016 D05 Mkt1.5

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