Estate Agent's Examination Part 1&2
BOVAEP Diploma in Estate Agency (VAL)
Q. a) Define ‘Marketing Management’ within the property marketing context. (5 marks) b) Elaborate four (4) alternative concepts or marketing philosophies under which organizations carry out their marketing strategies. (20 Read More …
Q.Elaborate five (5) major forces in the organization’s macro environment that may shape opportunities and pose threat to property development organisation. (25 marks, 2017 Q2) A.This is PESTEL factors and Read More …
Q. After deciding the overall marketing strategy, a marketing organization would be planning the marketing mix which comprises controllables and tactical marketing tools to produce the response it wants from Read More …
Q. Through market segmentation, organization divide large heterogeneous markets into smaller segments that can be reached more efficiently and effectively. It has to use different segmentation variables for this purpose. Read More …
Q. a) Effective customer oriented pricing involves understanding how much value consumers place on the benefits they receive from the product in setting a price that captures this value. Explain Read More …
Q. Organizations must inform consumers about their product benefits and carefully position products in the consumers’ mind through advertising and public relations. a) Elaborate the four (4) major decisions when Read More …
Q. a) Elaborate on the four (4) major buyer’s characteristics which influence the buyer’s decision process in buying any property. (20 marks) b) Clarify any two (2) stages in the Read More …