Category: 2018 D05 Mkt

Q. a) Elaborate the differences between ‘marketing’ and ‘marketing management’. (10 marks) b) Elaborate the five (5) steps of the marketing process. (15 marks) (25 marks, 2018 Q1) A. a) Read More …

Q. a) Explain briefly the common marketing functions in real estate. (5 marks) b) Discuss how real estate characteristics may influence the roles and functions of real estate marketing. (20 Read More …

Q. A product life cycle (PLC) has five (5) distinct stages/phases. a) Briefly explain four (4) stages of the PLC. (5 marks) b) Explain the various market strategies to be Read More …

Q. a) Define the positioning of a product in creating a differentiated value for the targeted segment of the market. (5 marks) b) By focusing on a certain segments of Read More …

Q. a) Define customer driven marketing strategy. (5 marks) b) Discuss the differences between market segmentation, targeting, differentiation and positioning. (20 marks) (25 marks, 2018 Q5) A. a) Similar question Read More …

Q. a) Compare the two (2) basic promotion mix strategies in which firms can choose. (10 marks) b) Explain the factors that may affect he design of the promotion mix. Read More …

Q. Pricing strategies usually change as the product passes through its life cycle. Companies can choose between these broad strategies: market-skimming pricing and market-penetration pricing. a) Explain market-skimming pricing and Read More …