Tag: 1.5
2019 Q Analysis D05 Marketing
Marketing concepts & strategies and planning to deliver value Q1
Q. a) Explain three (3) marketing concepts adopted by organisations to carry out their marketing strategies. (15 marks) b) Explain the role of marketing in a company’s strategic planning to Read More …
Marketing Mix, marketing residential properties Q2
Q. a) Determine the four (4) variable groups known as “four Ps” for marketing mix used by the organisation to carry out its marketing strategies. (5 marks) b) With the Read More …
Product levels Customer value, stages of new product development Q3
Q. a) Explain the five (5) product levels within the customer value hierarchy. (10 marks) b) Discuss the various stages of new product development by using a residential property development Read More …
Market segmentation bases and variables Q4
Q. a) Elaborate on two (2) bases/variables for property purchasers’ market segment. (10 marks) b) Explain the market-targeting strategies that firms can choose after identifying the best market segment. (15 Read More …
Internal and micro environment affecting marketing strategies Q5
Q. a) Discuss two (2) elements of a company’s internal environment and how each may affect a company’s marketing operation. (10 marks) b) Discuss three (3) variables within the company’s Read More …
Pricing strategy Value vs Cost based pricing Q6
Q. a) Elaborate on the pricing strategies for a new product during the introductory stage. (15 marks) b) Explain the difference between value-based pricing and cost-based pricing. (10 marks) (25 Read More …
Segmentation customer-driven marketing strategy Q7
Q. a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the values they create best. Discuss Read More …
5 Steps in Marketing Process Q1
Q. a) Elaborate the differences between ‘marketing’ and ‘marketing management’. (10 marks) b) Elaborate the five (5) steps of the marketing process. (15 marks) (25 marks, 2018 Q1) A. a) Read More …
Role and function of Real Estate Marketing Q2
Q. a) Explain briefly the common marketing functions in real estate. (5 marks) b) Discuss how real estate characteristics may influence the roles and functions of real estate marketing. (20 Read More …
PLC and their market strategies Q3
Q. A product life cycle (PLC) has five (5) distinct stages/phases. a) Briefly explain four (4) stages of the PLC. (5 marks) b) Explain the various market strategies to be Read More …
Positioning and Differentiation for segments Q4
Q. a) Define the positioning of a product in creating a differentiated value for the targeted segment of the market. (5 marks) b) By focusing on a certain segments of Read More …
Customer Driven Marketing Strategy Q5
Q. a) Define customer driven marketing strategy. (5 marks) b) Discuss the differences between market segmentation, targeting, differentiation and positioning. (20 marks) (25 marks, 2018 Q5) A. a) Similar question Read More …
Promotional Mix Q6
Q. a) Compare the two (2) basic promotion mix strategies in which firms can choose. (10 marks) b) Explain the factors that may affect he design of the promotion mix. Read More …
Market-Skimming vs Market-Penetration Pricing
Q. Pricing strategies usually change as the product passes through its life cycle. Companies can choose between these broad strategies: market-skimming pricing and market-penetration pricing. a) Explain market-skimming pricing and Read More …
Barriers to implementing CRM
Q. (Also posted in justLetak!) List out the barriers in implementing Customer Relationship Management (CRM). A. Firstly, CRM stands for Customer Relationship Management, not Customer Relationship Marketing. However, some people Read More …
Marketing mix – How many “P”s?
Q.Marketing mix – How many “P”s? A.Traditionally, there are 4 Ps. However, marketing gurus have come out with extended Ps. These Ps can be sprint off from the existing Ps, Read More …
4 alternative concepts or marketing philosophies Q1
Q. a) Define ‘Marketing Management’ within the property marketing context. (5 marks) b) Elaborate four (4) alternative concepts or marketing philosophies under which organizations carry out their marketing strategies. (20 Read More …
Macro environment which shapes opportunities and threat Q2
Q.Elaborate five (5) major forces in the organization’s macro environment that may shape opportunities and pose threat to property development organisation. (25 marks, 2017 Q2) A.This is PESTEL factors and Read More …