Q. After deciding the overall marketing strategy, a marketing organization would be planning the marketing mix which comprises controllables and tactical marketing tools to produce the response it wants from Read More …
Tag: 1.5
Variables in segmentation of buyers and their requirements Q4
Q. Through market segmentation, organization divide large heterogeneous markets into smaller segments that can be reached more efficiently and effectively. It has to use different segmentation variables for this purpose. Read More …
Value-based vs Cost-based Pricing & Cost-plus Pricing Q5
Q. a) Effective customer oriented pricing involves understanding how much value consumers place on the benefits they receive from the product in setting a price that captures this value. Explain Read More …
Developing an advertising program and Role of public relations Q6
Q. Organizations must inform consumers about their product benefits and carefully position products in the consumers’ mind through advertising and public relations. a) Elaborate the four (4) major decisions when Read More …
Buyer’s Characteristic and Stages in adopting new product Q7
Q. a) Elaborate on the four (4) major buyer’s characteristics which influence the buyer’s decision process in buying any property. (20 marks) b) Clarify any two (2) stages in the Read More …
Marketing, Process & Management Q1
Q. (a) Elaborate the steps in marketing process. (10 marks) (b) Elaborate the differences between ‘marketing’ and ‘marketing management’. (15 marks) (25 marks, 2016 Q1) A. a) Marketing process This Read More …
Segmentation, Targeting, Differentiation and Positioning Q2
Q.(a) Elaborate the differences between market segmentation, targeting, differentiation and positioning. (20 marks) (b) Discuss the importance of these concepts in marketing strategy. (5 marks) (25 marks, 2016 Q2) A.(a) Read More …
Effect of Macro Environment on Marketing Plan and Decisions Q3
Q. (a) Describe the macro environmental forces that may affect the marketing plan of property development company. (15 marks) (b) Discuss two (2) factors that may affect the marketing decision. Read More …
Market segmentation and Position differentiation Q4
Q. (a) Explain the major bases in segmenting a consumer market. (15 marks) (b) Elaborate how positioning of a property product can create a differentiated value for the targeted segment Read More …
Product Pricing Strategies Q5
Q. (a) Elaborate the new product pricing strategies during the introductory stage. (15 marks) (b) Elaborate two (2) product mix pricing situations when the product is part of a product Read More …
Sales Force and CRM Q6
Q. (Also posted in justLetak!) (a) Identify the six (6) major steps in sales force management. (15 marks) (b) Discuss the roles of the company’s sales person in creating value Read More …
CRM & its barriers Q7
Q. (Also posted in justLetak!) (a) Define the Customer Relationship Marketing (CRM) concept. (5 marks) (b) Elaborate the barriers for implementing customer relationship marketing (CRM). (20 marks) (25 marks, 2016 Read More …
Core Customer and Marketplace Concepts Q1
Q. (Also posted in justLetak!) (a) Elaborate on the five (5) concepts for: (i) Core customers (ii) Marketplace concepts. (20 marks) (b) Explain the importance of understanding these concepts. (5 Read More …
Elements of Customer-driven Marketing Strategy & Mix Q2
Q. (Also posted in justLetak!) (a) Describe the elements of customer-driven marketing strategy and mix. (15 marks) (b) Elaborate the forces that can influence the above strategy. (5 marks) (20 Read More …
Micro Environment Elements affecting developers Q3
Q. Elaborate on all the micro environment elements (internal and external) that may affect the ability of a property development company to serve its clients. (25 marks, 2015 Q3) (25.09.2015) Read More …
Strategies in different Stages of Product Life Cycle Q5
Q. (a) Describe the stages of the product life cycle. (15 marks) (b) Discuss the different marketing strategies to be adopted during the product life cycle. (10 marks) (25 marks, Read More …
Factors influencing buying decision Q4
Q. Briefly explain: (a) The major factors that influence the consumer buying behaviour. (15 marks) (b) The factors that may influence the decision to purchase by a house buyer. (10 Read More …
Promotion Mix for Customer Value Q6
Q. (a) Elaborate on a company’s total promotion mix for communicating customer value. (15 marks) (b) Elaborate the promotion mix that is used in the promotion of a property product. Read More …
Marketing Functions in Property Business Q7
Q. (a) Briefly explain two (2) marketing functions in a property business. (10 marks) (b) Describe four (4) general steps in conducting a property market research. (15 marks) (25 marks, Read More …
Marketing Plan for a Realtor Part 1 – Introduction
Go back to Part 0. Introduction to Property Market Analysis – Demography Sarawak and Sabah are two state of Malaysia where land is in abundance. People in these two states Read More …