Tag: 1.5

Q. a) Elaborate the four (4) groups of variables known as the “Four Ps” of the marketing mix. (10 marks) b) Explain the internal and external factors which affect a Read More …

Q. a) Elaborate the major promotional tools which a firm uses to communicate customer values and to build customer relationships. (15 marks) b) Explain the factors that may affect the Read More …

Q. a) Compare the two (2) basic promotion strategies in which firms can choose. (10 marks) b) Explain the methods that firms can use to set the total budget for Read More …

Q. a) Elaborate two (2) bases/variables for segmenting property purchasers’ market. (10 marks) b) Explain the marketing strategies that firms can choose after identifying the best market segment. (15 marks) Read More …

Q. a) Using a residential property development as an example, discuss the various stages of new product development. (15 marks) b) Explain the strategies used to introduce new property products Read More …

Q. a) State the goal of ‘Marketing Intelligence’. (5 marks) b) Discuss the general steps involved in conducting market research for a proposed property development scheme. (20 marks) (25 marks, Read More …

Q. a) Explain five (5) major steps in sales force management. (10 marks) b) Elaborate five (5) steps in selling process. (15 marks) (25 marks, 2013 Q7) A. a) Brief Read More …

Q. a) Elaborate two (2) factors affecting a firm’s pricing decision. (10 marks) b) Explain the differences between value-based pricing and cost-based pricing. (15 marks) (25 marks, 2013 Q6) A. Read More …

Q. a) Explain stages of ‘Product Life Cycle’. (10 marks) b) With a relevant example in real estate, elaborate the marketing strategies to be adopted in any two (2) of Read More …

Q. a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the best values they have created. Read More …

Q.a) Explain ‘Consumer Market’. (5 marks) b) Elaborate four (4) major factors that influence the behaviour of a consumer. (20 marks) (25 marks, 2013 Q3) A.a) ‘Consumer Market’Markets dominated by Read More …

Q. a) Define ‘Real Estate Marketing Research’. (5 marks) b) Using an appropriate example in real estate, elaborate the objectives for the following types of research: Exploratory Research. (7 marks) Read More …

Q. a) Define ‘Marketing Management’. (5 marks) b) Discuss the five (5) marketing philosophies which underspin property marketing management. (20 marks) (25 marks, 2014 Q1) A. a) ‘Marketing Management’ refer Read More …

Q. a) Define ‘Marketing’. (5 marks) b) Explain five (5) core customers and market place concepts. (20 marks) (25 marks, 2013 Q1) A. a) Earlier post on Past Year 2012 Read More …

Q. a) Explain with the use of examples in the housing sector, the common elements in the marketing mix. (10 marks) b) Discuss how a company could develop the broad Read More …

Q.a) Explain the steps in developing an effective marketing communication. (10 marks) b) Explain the major decisions involved in the development of an advertising programme. (10 marks) (20 marks, 2012 Read More …

Q. a) Define the position of a product in creating a differentiated value for the targeted segment of the market. (5 marks) b) By focusing on a certain segment of Read More …