Q. Discuss the steps in the marketing research process which could be applied for the development of a proposed housing scheme. A. Applying marketing research in development of a proposed Read More …
Tag: 1.5
MIS in creating value for Customer Relationship Q5
Q. (Also posted in justLetak!) a) Discuss the relevant parts of the marketing information system that a company must design to create customer value and stronger customer relationships. (10 marks) Read More …
Elements of Micro and Macro Environment Q4
Q.a) Discuss two (2) of the elements of a company’s micro environment and how each may affect the company’s ability to serve its customers. (10 marks) b) Discuss two (2) Read More …
Customer Relationship Management Q3
Q. (Also posted in justLetak!) a) Explain briefly the term “customer relationship management”. (5 marks) b) Discuss the strategies for creating value for customers and capturing value from customers in Read More …
Define “Marketing” Q2
Q. a) Define “Marketing”. (5 marks) b) Explain the five (5) steps in the marketing process. (15 marks) (20 marks, 2012 Q2) A. There are many marketing definitions. The better Read More …
Strategic Planning & Steps Q1
Q. a) Define “Strategic Planning” (5 marks) b) Explain the role of marketing in company’s strategic planning to create and deliver customer value. (15 marks) (20 marks, 2012 Q1) A. Read More …
Marketing Research and Market Research
Q.What is “market research” and how “market research” differs from “marketing research”? Briefly describe marketing research in property marketing. Why is marketing research necessary? Why is it not? A.Market research Read More …
Marketing research in Marketing Mix Q7
Q. Various types of marketing researches may be needed to support decision on the aspect of the marketing mix. With the use of examples relating to residential property development, explain Read More …
Marketing Research in Property Q6
Q.Marketing research is essential to deliver accurate information for an effective marketing strategy. Discuss the various processes involved in conducting a market research for a proposed vacant development site. (25 Read More …
4 Ps in Property Q5
Q. a) Identify the four (4) groups of variables known as the “four Ps” of the marketing mix. (5 marks) b) With the use of example in relation to the Read More …
Product Life Cycle Q4
Q. A product life cycle (PLC) has five (5) distinct stages/phases. a) Briefly explain four (4) stages of the PLC. (5 marks) b) Explain the various market strategies to be Read More …
Segmentation of Market Q3
Q.The real estate market needs some bases and variables for the segmentation. With the use of examples of a residential property development, explain the variables to be used for segmenting Read More …
Marketing functions in real estate Q2
Q. a) Explain briefly the common marketing functions in real estate. (5 marks) b) Discuss how real estate characteristics may influence the roles and functions of real estate marketing. (20 Read More …
5 orientational (alternative) concepts
Q.Elaborate the five (5) alternative or orientational concepts in which organizations base on for designing market strategies. A. 1. The Production Concept 2. The Product Concept 3. The Selling Concept 4. The Marketing Concept Read More …
Marketing Management Q1
Q. a) Define ‘marketing management’. (5marks) b) explain the five (5) alternative concepts which organizations adopt to carry out their marketing strategies. (20 marks) (25 marks, 2011 Q1) A. a) The Read More …